Covered it could be much, much more. So she moved all of her teaching online. Later, the business was sold to LinkedIn who renamed it LinkedIn Learning for 1,500,000,000 US dollars. Linda is the poster child for what I call the counter conventional mindsets of entrepreneurs. So I wanna tell you about these mindsets today, and here we go. So number 1, why do I call them counter conventional? Well, first, these 6 months run counter to the best practices as we call them that are done in big companies today. They fly in the face of much of what we teach at London Business School and other business school about strategy, about marketing, about risk, and about much more. Now you might say, John, what do you