This image displays a slide from a presentation discussing the effective communication of solutions. The slide emphasizes the importance of establishing the problem before presenting the solution and offers five key guidelines for introducing a solution: 

1. Frame the solution within the context of the problem.
2. Ensure the solution is significantly better, aiming for a 10x improvement rather than a mere 10% betterment.
3. Seamlessly integrate the demo into the narrative.
4. Keep the explanation concise and straightforward.
5. Avoid attempting to solve every issue at once ('don’t try to boil the ocean').

The slide further elucidates on keeping solutions simple by suggesting that one should describe the solution in terms that are easy to understand, similar to how one would explain it to a friend. It needs to be clear and intuitive that the proposed solution is the optimal approach.

Additionally, it advises against overly complicated plans by stressing the importance of having a sensible plan that can be divided into phases, each unlocking new opportunities such as cross-selling customers, establishing data moats, and expanding into new markets.

Lastly, the slide concludes with a section on providing evidence to validate the solution and the team executing it, highlighting factors such as team dynamics and founder-market fit, defensibility of the solution, and traction in the market.
Text transcribed from the image:
Solution
Gmail

Once you have fully established the problem, talk about the solution.
1. Frame it in the context of the problem
2. Make sure it is 10x better, not 10% better
3. Your demo should fit into the story
4. Keep it simple
5. Don’t try to boil the ocean

Solution

Keeping it simple:
• Just describe the solution in simple terms like you would to a friend. Don’t get bogged down in specifics. There is time for that later.
• It should be intuitively obvious that your solution is the right way to do things.

Solution

Don’t try to boil the ocean:
• People should come away thinking you have a sensible plan
• Organize into phases and describe what each phase unlocks
   ○ Customers you can cross-sell, data moat, moving into new markets, etc.

Evidence

Provide evidence as to why this is the right solution and you are the right team:
• Team and founder-market fit
• Defensibility
• Traction