A presenter stands in front of a large screen, addressing an audience seated on comfortable, brown upholstered chairs. The screen displays a slide titled "Competition," which offers tips on communicating competitive advantage, emphasizing not to claim having no competition or to use a "magic quadrant." Instead, it suggests creating a grid that compares benefits and competitors visually. The speaker, casually dressed in a black T-shirt, uses hand gestures to elaborate on the points. Above the screen, a shelf decorated with green plants adds a touch of natural decor to the room. The atmosphere appears to be relaxed yet focused, conducive to absorbing the strategic insights being shared.
Text transcribed from the image:
Competition

Don't say: "We have no competition."
Don't use a "magic quadrant." You only get two axis of differentiation.
Do:
Make a grid with rows of the benefits in priority order.
Columns are competitors, with you in the leftmost column.
Checkmarks if you have it, blank if not (or use bubbles)

Our Offerings Vs. The Competition